Statement of Response By NCPA To Google Announcement

May 12 2016

STATEMENT 12TH May 2016   
STATEMENT OF RESPONSE: Google AdWord Policy on Lending   

In response to Google’s recent AdWord Policy announcement on Lending Products, which will see a ban on 'payday' loan advertising, National Credit Providers Association (NCPA) CEO, Phil Johns, said:   “The NCPA fully supports responsible lending and we support Google removing payday as a paid keyword.  

“Looking to the future, we also support Google not ranking [or de-ranking] websites that use the term payday. This is because payday loans have been illegal in Australia since March 2013. They are not representative of the current Small Amount Credit Contract (SACC) product offered to consumers under the National Consumer Credit Protection Act by ASIC licensed credit providers.  

"We are very confident that the announcement by Google to ban 'payday loan' advertising will not be implemented in Australia as published.

The full Statement of response is available in the pdf attached at the bottom of the page.

Interviews with Phil Johns, CEO, NCPA are welcomed upon request.

For more information please contact Zoe Guest on 02 9212 7867/ 0487 732 611 or email