NCPA Public Relations Team Nominated For National Award

Mar 21 2016

 Zadro Agency - NCPA's Public Realtions firm has been nomintated for an award

As Members will be aware, NCPA has invested a significant amount of time, energy and member funds into Public Relations to commence repositioning and transforming the small loans sector.  This action was necessary for Members' long term viability but also, slowly, and it will be slowly, to change the conversation and language in the media, in Canberra and with the public in general about our sector.

Each year, like many industry sectors, the businesses involved in the communications and publication relations (PR) sector, hold a national awards event.   The 2016  CommsCon Awards being held this week, gives peer recognition to top-performing PR agencies. 

Zadro Agency nominated for prestigious award

This year our PR firm Zadro Agency, has been shortlisted as a finalist in the Best Issues Management Award by their peers for our “Small Loans Big Need” education campaign in the CommsCon Awards.  This is no small achievement with other entries in this highly sort after category including the media management of  “The Release of Peter Greste”.   Even if Zadro Agency does not win this award, by being shortlisted as a finalist, they have proved their professional credibility and reliability to deliver a top outcome, wrapped inside their ongoing strategic plan to transform the small loans industry sector.

All Members should take comfort that NCPA has made a great choice of PR firm and Zadra have been retained for 2016.   Zadro will also be giving a short presentation during our information sessions on Friday 6th May, including our planned PR strategies for the remainder of the year – another good reason to attend these sessions in our AMG/Training Day.

More information about how Members can help NCPA in this ver important work is available in the Members' only area of this website.